Downtown Rochester's Sidewalk Sales Add Country Flavor

Shoppers at downtown Rochester's Sidewalk Sales this week might experience a bit of country flavor.

The sales, which kick off July 11, will feature a free country music concert, Nashville in the Neighborhood, presented by WYCD-FM, from 7-9 p.m. The concert will feature up-and-coming artists Dakota Bradley, Austin Webb and John Maison on Fourth between Main and Walnut in downtown Rochester.

“This is the first time we've partnered with (WYCD-FM) to do this," Rochester DDA events coordinator Stephanie Hellebuyk said. "We're just coming off the Great American Main Street Award, and what's more Americana than a country concert downtown?"

Sidewalk Sales will run Thursday, July 11 and Friday, July 12 from 10 a.m.–9 p.m. and Saturday, July 13 from 10 a.m.–6 p.m. Sidewalk Sale displays will be located along Main Street and side streets in downtown Rochester.

 Hellebuyk said she expects between 20,000-30,000 people over the three-day event. 

Along with the sales, kids will find a variety of activities. The Third Street Activities Zone, sponsored by Renewal by Anderson will feature Oakland County’s Retro Games on W. Third daily from noon-2 p.m., and Mini Train rides on E. Third Thursday and Friday, from noon-3 p.m. 

The Krafty Kid Zone, sponsored by Lincoln of Troy will feature Spin Art daily from noon-3 p.m. in front of Mr. B’s Food & Spirits, 423 Main. Other activities include free Goofy Faces Caricature drawings from noon-2 p.m. on Thursday and free face painting on Friday from 11 a.m.-3 p.m.