Schools

How Extraordinary is OU? This Award-Winning TV Ad Tells All About It

The university brought home a "Telly" award for the commercial.

A 60-second TV spot that boasts "we can be extraordinary" has earned a national recognition. 

The university was recently awarded a "Telly" award for the commercial; from among 11,000 international entries, the ad received a bronze award in the local TV and cable category for schools, colleges and universities. 

The Telly Awards honor film and video production as well as commercials.

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Watch the commercial here.  

"We are all on a quest to discover who we will be," a voiceover on the commercial says. "With creativity, drive and determination we can be something special. We can be extraordinary.

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"Oakland University shapes and challenges the minds that will forge our future to think differently and push further. Because this is our time."

The award-winning TV commercial is one component of a campaign that includes digital advertising, radio, print, outdoor and website extensions; the campaign is developed by the university and by Real Integrated, a Bloomfield Hills marketing firm.

"The campaign is particularly effective because it illustrates what is at the heart of the Oakland experience – namely exemplary academics and engaging student life activities that help cultivate the innovators and leaders of the next generation," said Gary Russi, Oakland University president, in a statement on the university website.


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