What Happens When You Mix Your Hometown Beer with Your Hometown Soap?

Maybe you can help name the latest partnership being made in downtown Rochester.

Some might call s latest creation "Pure Rochester."

After all, it's made right on East Street — under the watchful eyes of Rochester residents — and its main ingredient is brewed a block away on Water Street at .

Yes, it's Moon River's new beer soap.

"We had a lot of requests for a beer soap in our former location," owner Liz Aprea said. "When we moved here it seemed a given.

"How many people are fortunate enough to have an organic beer place a block away?"

A creamy (unnamed) delight

Rochester Mills Wits organic beer is the beer used in the soap. "It's made with an intoxicating aroma of sweet orange rinds and coriander," Aprea said. "Then we add our own sweet orange and clove essential oil."

Besides the subtle, sweet aroma, beer soap has other benefits.

"The hops soothe irritated skin, the polyphenals offer antibacterial properties and it also contains softening amino acids." Aprea said. "I wasn't sure going in on this one, but I love this soap!" 

The other all-natural ingredients include saponified oils of olive, coconut and organic palm, rosemary extract and vitamin E. 

All those great ingredients combine to produce an exceptional creamy lather and there is no remaining alcohol in the soap.

A 4.5 ounce unwrapped bar is priced at $6. 

Why no wrapping? 

At this time Moon River's beer soap is unnamed. "We our asking our customers what to name the soap," Aprea said.

Feel free to leave your name suggestions in the comments below.

Who remembers Body on Tap?

So without dating myself too much, I will say that I am from a certain generation that experienced the marketing wonder of a Bristol-Myers shampoo called Body on Tap.

Does that ring a bell with anyone?

It was a shampoo made with beer and it did wonderful things to my very straight, very limp hair. 

Alas, its time in the beauty product spotlight came and went and my hair went flat as day-old beer sitting in a warm mug.

So while interviewing Aprea about her "wonderbar" I couldn't wait to get it home to try it on my tresses.

Holy hops!

Yes, it smells great, lathers like a dream and I do believe I could actually hear my sun-saturated, soaked-in-chlorine skin give a sign of relief when hit with the foam of the beer soap.

But it is the condition of my hair — even on these hot, humid days — that makes me truly rejoice. 

Thirty-one years after the demise of Body On Tap, my hair has new life —body, bounce, it's beer-ific! 


Patricia July 25, 2012 at 10:52 AM
Why not call it "Suds"? My husband likes 'Brew"... We first saw the soap during the sidewalk sales and were amazed by it.
Amanda Kirksey July 25, 2012 at 10:58 AM
How about "Brew River"?
Amanda Kirksey July 25, 2012 at 11:34 AM
Or "Brew Moon"...haha...
Kristin Bull (Editor) July 25, 2012 at 11:38 AM
I like these ideas and your idea, Laura, of "Pure Rochester," too!
Laura Cassar July 25, 2012 at 11:53 AM
If it was strictly used for shampoo I'd submit "Gee, Your Hair Smells Beer-ific" as a nod to yet another 1970's classic!
Laura Cassar July 25, 2012 at 12:26 PM
I noticed Rochester Mills posted this story on their Facebook wall and titled it "Beer Before Breakfast" which would also be a clever soap name!
Janice Rex-Weaver July 25, 2012 at 01:02 PM
Awesome! A marriage of 2 of my favorite businesses and business owners. Very cool. Love all the names already posted......looking forward to the grand soap unveiling party at the Mills!
Elizabeth Aprea July 25, 2012 at 04:05 PM
Hello Moon Friends, I love all of the good name ideas. A few of the other names that have been suggested are: "Suds", "Hops Right In", "Rochester Moon Suds", "Coriander Clove". The soap smells like Autumn to me, it's warm, with a spice note to it. It happens to be my favorite scent to date. I think it's because it is such a unique smell with the hops and coriander..... I too used "Body on Tap " in the 70's.
Carol July 25, 2012 at 04:26 PM
Can't wait to try it!
Laura Cassar July 25, 2012 at 04:38 PM
I like having Rochester in the name since it's two great Rochester companies and it makes it a great, personal gift. But they're all great names!
Sherry July 25, 2012 at 06:15 PM
How about "Rochester's Hair of the Dog"? i confess i semi-stole the idea from the person who suggested, "Beer before Breakfast," which is witty and fun. But think about your hair, and the need for beer in the morning...
Joshua July 26, 2012 at 12:29 AM
Beer bath.
Joshua July 26, 2012 at 12:30 AM
Paint creek soap
ed July 26, 2012 at 10:05 AM
one for the road
Elizabeth Aprea July 26, 2012 at 02:03 PM
Thanks to everyone for stopping in yesterday with your good naming ideas, we had several people asking for "Rochester" to be included in this hometown blend so at this point we are leaning towards "Rochester Suds". Where else can you find a soap with this specific aroma? We are still open to all ideas but we need a wrapper soon:)
Laura Cassar July 26, 2012 at 11:27 PM
I really like "Rochester Suds." In addition to the beer reference, it's also a nice nod to how wonderfully foamy the soap is.
Stephanie Orlando August 27, 2012 at 03:29 PM
I love all the suggestions, but I think you should have your name on it also. Rochester's Moon River Suds :)
Kristin Bull (Editor) August 29, 2012 at 07:25 PM
Moon River did indeed choose 'Rochester Suds' as the name for its Rochester Mills beer soap. We've added a photo of the finished product (wrapper and all)!


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