This seasonal greeting comes from hometown merchants: Don't be in thrall to the mall.
They're spreading the word via social media and window signs with help from American Express, organizer of the second annual Small Business Saturday, which is happening tomorrow.
The credit card issuer promotes a nationwide "day dedicated to supporting small businesses on one of the busiest shopping weekends," it explains online.
The firm puts money where its promotion is by offering a one-time $25 rebate to shoppers spending at least $25 at a small business after registering their credit card here. Any non-franchised locally owned shop qualifies if it accepts American Express.
In downtown Rochester, is participating in the promotion. "Come in and revel in service from days gone by," proclaims the boutique's Facebook page.
The shop is one of more than 500 Rochester-area businesses participating in the $25 rebate promotion. Others include: , , and . Restaurants are participating, too: , and are a few of the many on the list.
- Register your American Express card here.
- Search for participating businesses here (or just look for a sign in the door of the business while you shop).
- Shop local.
- Get $25.
Looking for ideas from small businesses around town? Check out our Around Town Gift Guide.