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Downtown's Big, Bright Light Show Needs Funding Help

Rochester DDA seeks 'Miracle on Fourth Street' through crowd-sourced funding to continue illumination of side streets this holiday.

Lights from this year's Big, Bright Light Show are placed downtown. Photo credit: John McKay
Lights from this year's Big, Bright Light Show are placed downtown. Photo credit: John McKay

In order for downtown Rochester's illustrious Big, Bright Light Show to reach its full potential this year, the Rochester Downtown Development Authority is turning to the community for help.

Due to budget cuts, the DDA this year will be unable to light all areas of The Big, Bright Light Show, including Main Street north of University, the Snowflake Spectacular and Fourth Street, according to the DDA.  

On Oct. 15, the DDA launched a Kickstarter Campaign to restore the lights, dubbing the campaign “Miracle on Fourth Street.”  If the DDA raises $27,000 by Friday, Nov. 1, the lights will be restored to Fourth Street.

LINK: Check out the Miracle on Fourth Street campaign on Kickstarter 

Kickstarter is a crowd-sourced funding platform, where various projects, including films, art projects and gadgets receive funding pledges from donors to help reach a predetermined goal. Awards are offered at different funding levels as incentives to prospective donors. As of 7:30 p.m. Tuesday, the DDA had 96 backers pledging a total of $6,130 toward its $27,000 goal.

According to the DDA, Downtown Rochester is the first downtown in the country to use Kickstarter for a fundraising project such as this. Various downtown businesses have offered funding awards for different donor levels. The "Miracle on Fourth Street" campaign features gift certificates and merchandise from more than 40 downtown businesses, including the Rochester Chop House, Fieldstone Winery, The Meeting House, Moon River Soap Company, Red Knapp’s and Kimi K Salon & Spa.

“The Big, Bright Light Show has been a tradition in Downtown Rochester for eight years," Kristi Trevarrow, Executive Director of the Rochester Downtown Development Authority (DDA), said in a news release.  “We hope that our campaign is successful so we can restore the lights to Fourth Street and help those businesses have a successful holiday season.”

dk October 30, 2013 at 08:04 AM
I love the lighting. I am happy to pay for it with my taxes, but I won't donate. Let the conservatives that keep voting to cut taxes pay for it. I'm pretty sick of them mooching off of everybody else. There is no such thing as a free lunch, and I'm done paying for their share of the bill.
Colleen October 30, 2013 at 10:14 AM
Eight years ago when lights in the trees were abandoned and the LED lights were bought and strung up, I vividly remember reading that the reason for this was that this display would be SO MUCH cheaper. Once the lights were purchased the cost of the electricity would be just a pittance. At that time the lights were put up only on a few blocks on Main Street. Granted, energy costs may have increased, but it seems to me that the light show has gotten too big for what the city can afford. Obviously, strings of lights need replacing from time to time, but the cost of labor to hang these things must be huge! Instead of asking for more money how about asking for community volunteers. Otherwise, the city needs to cut back on expenses just like all the rest of us. Gee, wouldn't it be nice if I could just ask for more money from the public every time I want something that I cannot afford?
Luca Brazzi October 30, 2013 at 12:35 PM
Hey dk, there are none so blind as those that will not see!
Rick Baldick October 30, 2013 at 12:36 PM
I guess I was under the false assumption that the downtown business owners paid for this. With the traffic it creates and the amount of business that it drives I think the downtown business owners can afford the 27k among them. If the lights are on your building, you need to pay for them.

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