Because I work in Macomb County and my company is a member I receive emails from the Romeo Chamber of Commerce. One email about the Macomb Orchard Trail caught my eye back in May from the Macomb County Department of Planning and Economic Development. Over the summer, 13 signs were placed along the Macomb Orchard Trail from its start in Richmond all the way to the end in Shelby near Parkdale and Dequindre (which is paved all the way now). These signs contain information, maps and advertisements. The flyer is aimed at businesses in Macomb County but I think businesses in Rochester could take advantage of this as well.
I'm sure that many businesses downtown Rochester already spend a lot of money on advertising every year but these signs seem like a great opportunity for Rochester businesses to reach people in Macomb County. I spoke with Rachael Lisecki, the point of contact for the signs, and she said there is a special going on over the winter. As last winter was very mild, people were on the trail later in the season. Many Macomb County residents may not even know what downtown Rochester has to offer them from the trail because it passes south of town. If you aren't paying attention you can pass right by the sign where the Paint Creek Trail starts. The first time I rode into Rochester on the Clinton River Trail, before I moved here, I had no idea where I was when I turned off the trail and rode into Rochester. I had never seen it from anywhere other than Main Street. If you do turn onto the Paint Creek Trail and follow it around the library and under the Paint Creek Bridge, you could completely miss downtown.
Rochester is a great destination by bicycle but we don't have a lot going on to advertise it on our trails. Aesthetically that is a good thing. I would hate to have a trail system cluttered with all kinds of advertising. However, our sister trail system to the East has already installed these signs and we should take advantage of them.