Some might call Moon River Soap Company's latest creation "Pure Rochester."

After all, it's made right on East Street — under the watchful eyes of Rochester residents — and its main ingredient is brewed a block away on Water Street at Rochester Mills Beer Company.

Yes, it's Moon River's new beer soap.

"We had a lot of requests for a beer soap in our former location," owner Liz Aprea said. "When we moved here it seemed a given.

"How many people are fortunate enough to have an organic beer place a block away?"

A creamy (unnamed) delight

Rochester Mills Wits organic beer is the beer used in the soap. "It's made with an intoxicating aroma of sweet orange rinds and coriander," Aprea said. "Then we add our own sweet orange and clove essential oil."

Besides the subtle, sweet aroma, beer soap has other benefits.

"The hops soothe irritated skin, the polyphenals offer antibacterial properties and it also contains softening amino acids." Aprea said. "I wasn't sure going in on this one, but I love this soap!" 

The other all-natural ingredients include saponified oils of olive, coconut and organic palm, rosemary extract and vitamin E. 

All those great ingredients combine to produce an exceptional creamy lather and there is no remaining alcohol in the soap.

A 4.5 ounce unwrapped bar is priced at $6. 

Why no wrapping? 

At this time Moon River's beer soap is unnamed. "We our asking our customers what to name the soap," Aprea said.

Feel free to leave your name suggestions in the comments below.

Who remembers Body on Tap?

So without dating myself too much, I will say that I am from a certain generation that experienced the marketing wonder of a Bristol-Myers shampoo called Body on Tap.

Does that ring a bell with anyone?

It was a shampoo made with beer and it did wonderful things to my very straight, very limp hair. 

Alas, its time in the beauty product spotlight came and went and my hair went flat as day-old beer sitting in a warm mug.

So while interviewing Aprea about her "wonderbar" I couldn't wait to get it home to try it on my tresses.

Holy hops!

Yes, it smells great, lathers like a dream and I do believe I could actually hear my sun-saturated, soaked-in-chlorine skin give a sign of relief when hit with the foam of the beer soap.

But it is the condition of my hair — even on these hot, humid days — that makes me truly rejoice. 

Thirty-one years after the demise of Body On Tap, my hair has new life —body, bounce, it's beer-ific!